CROPAK
AWARD FOR BEST PACKAGING IN CROATIA
FOUNDING AND GOAL
The award for the best packaging on Croatian market CROPAK was founded in 2004 by the Institute of Packaging and Graphic Arts, “Ambalaža” (Packaging) trade journal and Tectus d.o.o., a company from Zagreb.Its goal is to promote and reward technological advancements of packaging as a means of protection, identification, marketing and promotion of a product. Another goal is the motivation of packaging producers and users, designers and printers to expand the technical and qualitative scopes of packaging and the graphic arts industry, stimulate student creativity, emphasize the need for qualitative shifts in the conception and recognition of Croatia’s visual identity, graphic and industrial design, ecological characteristics of Croatian goods/series packaging and domestic development of machinery, devices and equipment for packaging and packaging waste management.
CREATIVE WORKSHOP CROPAK 2009
In 2009 CROPAK was awarded for the sixth consecutive time and brought significant novelties by realising an idea carefully developed for several years. CROPAK 2009 Creative Workshop was organised with the aim of achieving synergy between design professionals, educational institutions and economy in supporting students’ creativity and introducing these future experts to the processes of designing a real product as soon as possible. The assignment was set by a well known brand owner and was carried out under professional supervision and guidance of mentors.Namely, 96 students from five institutions of higher education and three universities redesigned the packing of VIC, a trade mark from Croatia’s leading confectionery producer Kraš. After five weeks of designing and developing, the Judging Panel chose six works that were nominated for CROPAK award in Student Works category. Besides winning the prestigeous CROPAK award, the winner, Marino Krstačić Furić, got the opportunity to see his packaging on supermarket shelves in the region.
CROPAK THROUGH HISTORY
CROPAK 2004
57 individual products and 40 series, which amounted to total of over 190 products, of renowned Croatian and foreign companies were nominated. In this fierce competition, the best were chosen by an expert judging panel.
CROPAK 2005
In 2005, 217 products in 22 categories were nominated.
The expansion in number of categories was made to evaluate primary and promotional packaging, displays and labels separately. New categories of graphic and industrial design attracted numerous designers and advertising agencies. A novelty was also EKO CROPAK, awarded in three categories – for packaging, the best machine, device and equipment, and the best comprehensive project of management packaging and packaging waste.
CROPAK 2006
The awards were given ion five categories. 27 products and 35 series were nominated, totalling 238 separate products. In 2006 the category CROPAK OF THE YEAR was awarded for the first time to the packaging of Croatian product/series which received the best overall score.
CROPAK 2007
The total of over 140 products (49 individual products and 31 series) competed for CROPAK in seven categories.
CROPAK 2008
In 2008, 64 nominations were received, 36 products and 28 series with over than 130 individual products in total.
CROPAK 2009
This year, over than 150 individual products were nominated, including three packaging and packaging waste management systems and 25 Creative Workshop works.
CROPAK 2010
Eight categories encompassed 20 products and 25 series which totaled in over 110 products. In addition, three systems of packaging waste management have been nominated from the aspect of an integral environmental protection and 26 works from the Student Creative Workshop CROPAK 2010.
